Software Development & Management

How much money you lose to earn on ads

1 min min read - August 26, 2015

Advertisements for a long time isn't simple topic anymore. It's not just putting one square on your page and hoping for some money to come back. You have to consider multiple factors like:

  • how visible ad slots are to visitors
  • how long visitors see ads
  • are ads frustrating users (cause bounce backs)
  • are ads affecting website performance
  • are ads relevant to content
  • is website performance affecting ads revenue
  • are ads engaging
  • which slots perform better
  • how user behaviour affect which slots are mostly viewed

Without covering those grounds you can't really talk to serious clients and use benefits of selling campaigns directly. To solve that large companies are hiring army of workers who face that challenge on daily basis. But what, if you are not a Goliath? Can you afford hire multiple developers to add and modify slots, adOps for time for reporting rather than setting up creatives, pay third party companies for each fancy ad format they invent?

Just think about it.

While you will consider your situation take a look on video showing our latest product which we rolled out for early adapters. You can cover all mentioned above in one place, without all overheads - for fraction of original cost. Wouldn't that be better?

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Software Development & Management
  1. First of all, you can get criticised. You may learn something from it, so you can improve. It's dangerous.
  2. Code shows your skills. They improve over time. Future employer can see you grow. That can end up with too big salaries.
  3. By resolving your problem you can become contributor of huge project. Like posting pull request to some framework. Then recruiter would think, you are a super star... you don't want that.
  4. Your code won't be hidden, ever... Imagine you do something cool, even for yourself. Great new business idea. And then you create snippet that is cool to. Only think is that this snippet has own value even outside the project. On the other hand it isn't something that affect value of the project. Say you build website for estate agencies and you have built nice CSS effect making buttons blink like Kardashians. If you don't publish that snippet as open source it will be forever safe. If you sale your project no one will use that snippet except new owners. If you publish it, you will keep all rights and it will be used by others... what a lose.
  5. Your code won't produce any direct money. No. Worse. You can build business model on top of it that you may not like. Like Symfony or Making money on service, training and support. Do you don't want that mess and scaling business. You just want to code for food...

In the end...

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2 min min read - September 26, 2015

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You have ever been a herald of woe. Troubles follow you like crows, and ever the oftener the worse. J.R.R Tolkien - Two Towers

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2 min min read - January 2, 2015